How AI & GPT-3 are affecting content writing

AI is growing faster than ever. Experts have predicted that the global AI market will keep growing year after year. Artificial Intelligence has touched almost all fields and not just writing. For example, there are AI tools, such as DreamStudio AI, that can generate a piece of art based on a few instructions.

Although there’s no need to worry about AI yet, it is important to know how IT will impact writers and other professionals in the future.

Will AI be so powerful that it will replace the need for writers to create original content by editing computer-generated articles?

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We’re still a long way off from being able to program computers to be intelligent and adaptive enough so that they can compete with us. Thus, AI writing tools are not a threat to content marketing jobs and writers in general.

We still have some tricks in our arsenal to win the human vs. artificial intelligence battle.


Artificial intelligence excels at transforming data into written content. It’s not that the facts aren’t there. They are presented in grammatically and legibly correct sentences. But it is missing something.

It’s impossible to program creativity into machines yet. However, the human brain is far ahead of artificial intelligence or any other creature in this department.


You can feel the author’s soul in every written word, whether it is a poem, book, or article. It’s obvious that most writers love their work. There is something to say about human tenacity.

There’s no way. However, sophisticated our AI programs are, to replicate the sentiment, passion, and commitment that allows us to connect so deeply with each other through indirect means.


Robots are capable of many things but cannot feel emotions or put themselves in the shoes of others to better understand their challenges. As a result, AI won’t replace people in fields that require a human-like connection, such as customer service.


The value of real experience cannot be matched by any amount of data, just as pictures of exotic locations on Google are not the same thing as actually traveling to those places. AI writing can also feel hollow if it isn’t based on experiences.


Computers can be programmed to choose based on parameters. However, this is not the same thing as developing judgment skills. Human copywriters use values, experience, and intuition to create topics that resonate with the audience.

Some writers allow their writing to guide them in ways they didn’t intend to. As we write, we make decisions.

The AI is not yet intuitive or adaptable at that level. AI is more likely to repeat information than to change topics if the article’s flow dictates it. This is because AI has to adhere to a set of guidelines or topics.

AI is an enhancement tool, not a replacement for human labour

Humans will always be needed to write content for people and businesses. AI is not able to create search-engine-optimized content (SEO), among other categories.

AI is a powerful tool that will continue to play a significant role in our daily lives, even if it has some flaws.

Express Writers has embraced AI to supplement our existing resources rather than fighting the changes. We’ve tried several AI tools, but our favourite is Generative Pre-Trained Transformer 3 (GPT-3).

The AI language tool can help writers by:

  • Providing ideas to jumpstart creativity: By allowing AI to provide suggestions, our writers can overcome writer’s blocks.
  • Creating first drafts: With some guidance, AI can create usable material. It just requires some editing and TLC to give it a human touch.
  • Cutting production time by almost 50%: With a little help, we can reduce the time spent researching topics and rushing through rough drafts.


The AI is improving in its ability to mimic the way humans communicate. However, it still hasn’t mastered our natural speech.

When writing well, it is important to avoid repetition of words, phrases, and sentence structures. We like to change things up. After a while, AI can sound robotic. It is improving.

Human writers are the future. AI will never replace the content writer, but it is a useful tool to help them.

Writers who are passionate about their craft and embrace the tools they use rather than fearing them will have no worries in the future.


Q: How does GPT-3 work?

A: GPT-3 uses a deep learning architecture called a transformer, pre-trained with massive amounts of text data to produce human-like language output promptly when given an instruction. Using probabilistic language generation techniques, the model generates words based on how likely each one is given the previous words in sequence.

Q: Is GPT-3 capable of creating new knowledge or insights on its own?

A: No, GPT-3 cannot produce original insights independently. Instead, it primarily uses input data trained into it to generate language output – this may result in novel or unexpected output depending on the input provided to it.

Q: How can GPT-3 be used responsibly?

A: GPT-3 can be used responsibly by ensuring the input data is of high quality, diversity, and impartiality. Furthermore, it’s crucial to test and evaluate the output generated by the model to make sure that its language output meets the intended use cases accurately and appropriately. Lastly, one should carefully consider ethical considerations surrounding language models like GPT-3 before taking steps to minimize potential harm or unintended consequences of its usage.

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