“We’re testing out a revamped, more personalized Explore page to make it easier for you to unwind, find new interests and see what’s happening,” a Twitter spokesperson told TechCrunch. The company said it is a visual-forward way of surfacing content that already exists on Twitter. This is part of Twitter’s ongoing effort to improve personalized recommendations and discovery across the platform.
Twitter is the latest social app to see if it can capitalize on TikTok’s rapid growth — the short-form video app surpassed one billion monthly active users this year, making it one of the fastest companies to hit that milestone. TikTok clones like Instagram Reels, Snapchat Spotlight and YouTube Shorts have incentivized creators to use their platforms and have grown in popularity. Even apps like Netflix, Spotify and Reddit are experimenting with the format.